13 Fashionable Breakfast and Brunch Places in Vienna

There's nothing extraordinary about Vienna's top breakfast restaurants, but they deliver what we're after with such establishments: a well-made omelet, a tasty shakshuka, an Instagram-friendly avocado-salmon bowl. Most of these places serve breakfast food until well into the afternoon.

#1 Sneak In

Sneak in is a popular breakfast restaurant in the heart of Vienna’s fashionable District 7. There's nothing typically Viennese about this sleek space complete with modern furnishings, stylish servers, and dishes like vegan scrambled “eggs,” avocado-salmon bowl, shakshuka, and huevos rancheros, but who said your Vienna trip must be limited to old-school coffeehouses manned by grumpy waiters in tuxedos? The food is very tasty, the service kind, and the enormous windows ideal to glimpse the bougie neighborhood known as hipsterville. Mains are €13-18 and advance booking a must.

#2 Propeller

One of the most popular breakfast restaurants of Vienna is located along the lively Margaretenstraße in District 5. Propeller delivers a predictable but flawless experience: courteous waiters, on-trend breakfast dishes, inviting interior. Locals and tourists both come here, most of them stylish female Millennials. Be sure to book ahead, and try asking for a table by the oversized windows. Breakfast served until 3 p.m.

#3 Café Schopenhauer

If an old-school and a modern Viennese coffeehouse had an offspring, it would look like Café Schopenhauer. High ceilings, oversized windows, marble-topped tables, creaking floors, yes, but also a sleek concrete counter, open kitchen, and fashionably dressed servers. The menu, too, reflects this fusion of old and new: avocado toast and soy milk matcha appear next to eggs in glass, frankfurters, and buttered kaiser roll. Some dishes are named after famous philosophers ("Simone de Beauvoir" – espresso with a cigarette).

The crowd leans fashionable Millennials and upper-middle-class folks from nearby Währing in District 18. As a hat-tip to the intellectual ethos of the coffeehouse culture, there's an entire corner laid out with books for sale. Why Schopenhauer? The reason is disappointingly prosaic: the cafe is located by Schopenhauer Street.

#4 Café Prückel

An iconic coffeehouse, Cafe Prückel features a vast interior fitted with floor-to-ceiling windows and giant mirror panels that overlook the Ringstraße. Being in the well-off city center means customers are upscale and elegant, but tourists also venture here, as do stylish students from the University of Applied Arts across the street (also with an excellent museum, the MAK).

Prückel owes its inviting midcentury interior to a 1955 refurbishment by architect Oswald Haerdtl (the back section has regained its original Art Nouveau details, but the front is where the action is). The food includes solid breakfasts, Viennese classics such as schnitzel and goulash, and lots of pastries. The newspaper selections, laid out on a stick in typical Viennese fashion, range from local dailies to the New York Times. A true-to-Vienna cafe experience.

#5 Meinklang Hofladen

Meinklang is best-known as a winery focused on natural wines, but the Burgenland-based family winery is more of an integrated agricultural farm: they raise cattle (Angus), pigs (Mangalica), chicken, and grow their own crops on hundreds of hectares of land near the Austria-Hungary border. To bring their bounty of nature closer to well-off, urban consumers, in 2022 the Michlits family opened a polished specialty store and restaurant on Vienna's chic Margaretenstraße in District 5.

Here, nearly everything comes from Meinklang's Demeter-certified biodynamic farm: wines, sausages, eggs, meats, fresh and pickled veggies. There's also a bakery on the premises serving sourdough breads and morning pastries made from wheat, rye, oat, millet, and barley.

#6 Figar

A buzzing breakfast and brunch restaurant, Figar draws a female-heavy Millennial crowd with internationally inspired breakfast hits: eggs Benedict on a bed of sourdough; avocado toast; English breakfast, granola bowls; updated burgers and salads. The location is the fashionable District 7, the inside an industrial-chic hall with a full-service bar. Advance booking is recommended.

#7 Ströck Feierabend (Burggasse)

Ströck is a city-wide chain of bakeries, most of them the reliable workhorse type, but I’m here to highlight their Burggasse shop whose croissants have no equal in Vienna. Freshly made throughout the day, tender and flaky, but also rich and elastic and enclosed in a shiny glaze. Other treats, too, exist – wonderful rolls, Stangerln (bread sticks), breakfast pastries – and a spacious and comfortable dining area where egg-based dishes are served. All this inside Vienna’s fashionable District 7.

#8 Espresso Burggasse

Part cafe, part breakfast restaurant, part bar, Espresso is an effortlessly cool establishment in Vienna's fashionable District 7. Although it opened in 2004, Espresso will take you back in time to the 1960s: neon sign, red leather banquettes, small plastic-topped tables, midcentury chairs (the ceiling shows leftover frescoes from the bakery once here).

The breakfast dishes and the lunch specials are reliably solid, the coffee distinctly old school. Evenings also get lively, when the place transforms into a natural wine-forward bar. Both the servers and the crowd are trend-conscious, but not in a pretentious way. Closed on Sunday.

#9 Cafe Korb

A busy cafe in Vienna's city center, Korb used to be the hub of underground artists in the 1960s and 1970s when Vienna was hardly known for its embrace of the new and the unconventional. Today, mostly tourists stumble in here, but the ambiance of the cluttered space has retained some of its irreverence.

A midcentury remodeling left its mark on the interior, which is fitted with linoleum floors and plastic-topped tables (the futuristic but impractical bathroom merits a visit to the below-ground level). The Viennese breakfast dishes and savory classics are solid, with price points that reflect the downtown premium.

#10 Felzl (Lerchenfelder Straße)

Felzl is a popular new-wave bakery chain in Vienna with famously delicious almond croissants. Yes: tender and crispy and filled with a rich paste. The morning pastries and sandwiches are also generously portioned and tasty. My go-to is their Lerchenfelder Straße location, with soaring ceilings, plenty of seating, and giant windows that overlook this lively street. And overlook, too, the Altlerchenfelder Parish Church, the first Romantic-style building in Vienna with a wonderful fresco cycle inside.

#11 Öfferl (Wollzeile)

Together with Joseph’s Brot, Öfferl is the most fashionable – and expensive – of Vienna’s new-wave bakeries. With a couple of locations in the city center, it’s also the most easily accessible to visitors. Of their sweet breakfast pastries, I especially like the generously filled vanilla donut (Krapfen), the yeast rolls with plum jam (Powidl-Buchteln), and the cottage-cheese pastry (Topfengolatsche). Also excellent: the bread and roll selections, especially the Salzstangerln, which are typical Viennese bread sticks coated in coarse salt grains and caraway seeds. Perfect for snacking.

#12 Joseph Brot (Albertinaplatz)

Opened in 2009, Joseph’s Brot was among the avant-garde in Vienna’s new-wave bakery revolution. The company’s success has been so complete that today it operates a nationwide chain, two of which are in Vienna’s city center. Both polished, sharp-looking, and very expensive. Let me draw your attention to the kaiser rolls, the almond and chocolate croissants, and the potato sticks (Stangerl). Note that this location, across the Albertina Museum, also has a dining room but you'll likely have to fight with fellow tourists for an open seat on the weekends.

#13 Neni (Naschmarkt)

Vienna’s historic Naschmarkt today is an enormous and overpriced Middle-Eastern produce market targeting mainly tourists. Over time, some of the vendor stands have transformed into restaurants, such as Neni, which has since its 2009 opening expanded to half of the world, including Berlin, Paris, and Amsterdam. I've yet to figure out what the hype is about. The breakfast dishes are decent – shakshuka, “Israeli breakfast” and so forth – but far from memorable, and the place is uncomfortably packed and overpriced.

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